Benny Drama on His New Klarna Campaign, His Annual Kardashian Skit & Holiday Gifting

The holiday season can bring out the best and worst in people. For Benito Skinner, best known as Benny Drama, things are a little bit different. During this holiday season, he is the one bringing out a few versions of himself — five, to be exact, all of which are his top characters to date. 

This year, the social media star has partnered with Klarna — the buy now, pay later shortcut to shopping — to create a series of holiday-themed shopping videos for which he’s resuscitated some of his most beloved characters. “Klarna came to me with these five archetypes of holiday shoppers, and it reminded me of when I used to do my Zodiac videos, plug and playing these characters,” Benito tells Teen Vogue about the partnership. “I got to tap into some old characters, some new ones, some old friends, and some enemies.” (Just like me during my therapy sessions, TBH.)

But back to Klarna. The first Benny Drama skit that was made available for us to enjoy was Mr. Hollywood’s. The reason why Mr. Hollywood was the first one to be unveiled is pretty simple, Benito explains. “A lot of my followers wanted me to do Mr. Hollywood again, which is essentially just me with botched lips and insane cheekbones, talking about being an actor in L.A. So essentially just me.” We love relatability.

In the video, Mr. Hollywood comes back home with his hands full of precious gifts like a Telfar bag for his “sis” (because those are super easy to get ahold of last-minute, right?) and… really nothing else but the IRL Yassification and non-sensical self-praises make up for the empty boxes. 

The next four skits followed via Instagram stories only, each one more hilarious than the last. The vids feature Mama Paula as “The Pragmatist” doing some mobile shopping on GameStop, Coach Outlet, and every single mom’s favorite skin-care brand Clinique; Steph, The Girl Who Rides for Her Man as “The Gatherer,” we all know her; emo-turned-NFT maker Shade as “The Nay-Sleigher” perusing Wayfair, Sephora, and American Girl Doll; and last but definitely not least Benita as “The Master of Festivities.”

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